Sportscraft in Daylesford
For its upcoming Autumn/Winter 2013 brand campaign, Sportscraft has partnered with Tourism Victoria and headed to beautiful Daylesford to capture the iconic lifestyle brand against the whimsical and enchanted country landscape.
Shot by renowned Australian photographer Nick Leary and styled by Michelle Jank, an animated and engaging cast of models bring to life Sportscraft's relaxed and free spirited winter style, capturing the best of the Australian way of life with family, mates, food and the great outdoors.
A variety of iconic Daylesford locations were used for the shoot including the Lake House, Lavandula, Daylesford Organics and vibrant Daylesford Main Street.
Sportscraft's new brand campaign will launch in-store and online in February 2013.