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Born from the need to fill a gap in the western region of Victoria, The Bop is designed to be a supportive, cooperative group of artists. The aim is to provide opportunities for local artists to promote themselves and showcase their art both within and outside the region. The Bop looks for opportunities within the community to expose the arts, not just in a traditional art on walls in a gallery setting, but also in the public arena. The Bop wants art to be seen everywhere and to surround everyone. Not just promoting existing creatives but future ones as well. Art deserves to be more than a decoration it deserves to be an identity, an attraction for local communities and visitors to the region.