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Shop for the latest in surf gear and surf brand clothing at the home of Rip Curl and Quicksilver. Much of the shopping focus along the coast revolves around the beach and board culture and there's no better place to experience this than in Torquay.

At Surf City Plaza on the Surfcoast Highway, the top surf brands dominate. Check out the latest from the likes of Rip Curl, Quiksilver, Strapper, Gash and Rojo. And around the corner you can bag yourself a bargain from the Baines Court surf seconds outlets.

Rip Curl and Quiksilver in fact had their genesis in Torquay, growing from backyard cottage industries to worldwide corporations.

Surf label revolution

Doug Warbrick and Brian Singer began making surfboards in 1969. They came up with the name Rip Curl (rip the curl) and proceeded to expand their business from surfboards to wetsuits. Today Rip Curl has become Australia's largest surf goods maker with licensees in the USA, France, South Africa, Japan, Indonesia, Brazil, Argentina, Peru and Chile.

Quiksilver began in the late 60s with Alan Green and John Law chasing their dream 'to live and work in Torquay and go surfing'. They started a small operation making good quality boardshorts designed for surfing. Quiksilver now creates quality surf, snow and street wear throughout Europe, Brazil, UK, Canada, New Zealand, Japan, South Africa, Turkey, Indonesia and Australia.

Village shopping

Many of the coastal villages, such as Lorne, Apollo Bay and Port Fairy, offer an array of specialty souvenir shops, boutiques, and galleries. Take time out to browse some of the unique gifts on offer, discover the work of local crafts people or buy some fresh gourmet delights. Stock up on all your major essentials in Warrnambool which has many of the larger retailers as well as quaint arts and craft stores and bookshops.

Local produce

Apollo Bay has a foreshore market every Saturday of the month plus you'll find many of the local growers selling their wares in streetside stalls or direct from the farm.


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Great Ocean Road

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Ghanda Clothing

Ghanda Clothing was born in Torquay, a little store on the Surfcoast highway, in the Surf retail hub of Victoria Ghanda Clothing is a famous retail...

Art & design

Wolf Whistle

Wolf Whistle, established in 2009 by Sister's Dimitria and Koni Mammos, is one of the most unique fashion stores on the West coast. Wolf Whistle...

Art & design

Angledean Pottery

Angledean is a large mud brick studio situated in the rolling hills of beautiful Bellbrae. This working studio has been producing high quality hand...

Art & design

Tastes Lifestyle

Tastes Lifestyle is a lifestyle store that is a world of adventure, with unique and locally made jewellery, fashion, furniture and art work. Getting...


Torquay Beach Club

Torquay Beach Club is a Geelong based company with 16 stores around the Victorian coast, from Warrnambool to Sorrento. Beach Club is proud to have...


Trailhead Bike Co.

Trailhead Bike Co. is the only bike shop on the Great Ocean Road and the Surf Coast. You can ride straight from the front door to the world famous...


Torquay Central

Spanning in excess of 5,300 square metres and with 30 plus stores, Torquay Central is home to many of Australia's leading fashion brands including...



When in Lorne, look up Deluxe for top name brands in apparel on the Great Ocean Road. Deluxe has a range of high quality, luxury fashion items....


Lili Fine Jewellery

Lili Fine Jewellery is a small family owned business specialising in quality handmade custom designed pieces from diamond engagement rings, remakes,...


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