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Shop for the latest in surf gear and surf brand clothing at the home of Rip Curl and Quicksilver. Much of the shopping focus along the coast revolves around the beach and board culture and there's no better place to experience this than in Torquay.

At Surf City Plaza on the Surfcoast Highway, the top surf brands dominate. Check out the latest from the likes of Rip Curl, Quiksilver, Strapper, Gash and Rojo. And around the corner you can bag yourself a bargain from the Baines Court surf seconds outlets.

Rip Curl and Quiksilver in fact had their genesis in Torquay, growing from backyard cottage industries to worldwide corporations.

Surf label revolution

Doug Warbrick and Brian Singer began making surfboards in 1969. They came up with the name Rip Curl (rip the curl) and proceeded to expand their business from surfboards to wetsuits. Today Rip Curl has become Australia's largest surf goods maker with licensees in the USA, France, South Africa, Japan, Indonesia, Brazil, Argentina, Peru and Chile.

Quiksilver began in the late 60s with Alan Green and John Law chasing their dream 'to live and work in Torquay and go surfing'. They started a small operation making good quality boardshorts designed for surfing. Quiksilver now creates quality surf, snow and street wear throughout Europe, Brazil, UK, Canada, New Zealand, Japan, South Africa, Turkey, Indonesia and Australia.

Village shopping

Many of the coastal villages, such as Lorne, Apollo Bay and Port Fairy, offer an array of specialty souvenir shops, boutiques, and galleries. Take time out to browse some of the unique gifts on offer, discover the work of local crafts people or buy some fresh gourmet delights. Stock up on all your major essentials in Warrnambool which has many of the larger retailers as well as quaint arts and craft stores and bookshops.

Local produce

Apollo Bay has a foreshore market every Saturday of the month plus you'll find many of the local growers selling their wares in streetside stalls or direct from the farm.


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Great Ocean Road

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Duetto Clothing

At the Melbourne end of Mountjoy Parade is the fabulous women's clothing shop, Duetto. A favourite among locals and holiday makers alike, Duetto...

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Tastes Lifestyle

Tastes Lifestyle is a lifestyle store that is a world of adventure, with unique and locally made jewellery, fashion, furniture and art work. Getting...


Ginkoh Jewellery Studio & Gallery

Ginkoh Jewellery Studio & Gallery boasts proudly Australian made Art produced on the Great Ocean Road Victoria. All pieces are handcrafted by...



When in Lorne, look up Deluxe for top name brands in apparel on the Great Ocean Road. Deluxe has a range of high quality, luxury fashion items....


Warrnambool Independent Traders Market

Warrnambool Independent Traders Market has over 40 individual stallholders offering a wide variety of affordable, quality new and used items, it is...



Oishi-m’s [Oy-shee-em] limited edition garments are a mix of contemporary styling with a vintage infusion. Fresh, unpredictable colours, styles and...

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Sea Echo

Sea Echo is based on the south west coast of Victoria, Australia. Established by Tim Day in 1979 as a landscaping business, Sea Echo has evolved to...

Art & design

Wolf Whistle

Wolf Whistle, established in 2009 by Sister's Dimitria and Koni Mammos, is one of the most unique fashion stores on the West coast. Wolf Whistle...

Art & design

Angledean Pottery

Angledean is a large mud brick studio situated in the rolling hills of beautiful Bellbrae. This working studio has been producing high quality hand...


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Things to do

Nature and wildlife

Wonder at some of the most beautiful natural attractions in Australia, ancient rainforests and abundant local wildlife in the Great Ocean Road region.

Food & wine

Local produce

Tempt your tastebuds in the Great Ocean Road region with a fine selection of freshly caught seafood, gourmet cheeses and luscious hand-picked berries.

Great Ocean Road


Dose up on surf culture at Torquay, the start of the Great Ocean Road, home to Bells Beach and birthplace of iconic brands Rip Curl and Quicksilver.

Food & wine

Henty wine region

Journey to the far south-west corner of Victoria and taste local favourites from the Henty wine region such as riesling, pinot noir and chardonnay.