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Shop for the latest in surf gear and surf brand clothing at the home of Rip Curl and Quicksilver. Much of the shopping focus along the coast revolves around the beach and board culture and there's no better place to experience this than in Torquay.

At Surf City Plaza on the Surfcoast Highway, the top surf brands dominate. Check out the latest from the likes of Rip Curl, Quiksilver, Strapper, Gash and Rojo. And around the corner you can bag yourself a bargain from the Baines Court surf seconds outlets.

Rip Curl and Quiksilver in fact had their genesis in Torquay, growing from backyard cottage industries to worldwide corporations.

Surf label revolution

Doug Warbrick and Brian Singer began making surfboards in 1969. They came up with the name Rip Curl (rip the curl) and proceeded to expand their business from surfboards to wetsuits. Today Rip Curl has become Australia's largest surf goods maker with licensees in the USA, France, South Africa, Japan, Indonesia, Brazil, Argentina, Peru and Chile.

Quiksilver began in the late 60s with Alan Green and John Law chasing their dream 'to live and work in Torquay and go surfing'. They started a small operation making good quality boardshorts designed for surfing. Quiksilver now creates quality surf, snow and street wear throughout Europe, Brazil, UK, Canada, New Zealand, Japan, South Africa, Turkey, Indonesia and Australia.

Village shopping

Many of the coastal villages, such as Lorne, Apollo Bay and Port Fairy, offer an array of specialty souvenir shops, boutiques, and galleries. Take time out to browse some of the unique gifts on offer, discover the work of local crafts people or buy some fresh gourmet delights. Stock up on all your major essentials in Warrnambool which has many of the larger retailers as well as quaint arts and craft stores and bookshops.

Local produce

Apollo Bay has a foreshore market every Saturday of the month plus you'll find many of the local growers selling their wares in streetside stalls or direct from the farm.


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Great Ocean Road

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Duetto Clothing

At the Melbourne end of Mountjoy Parade is the fabulous women's clothing shop, Duetto. A favourite among locals and holiday makers alike, Duetto...



When in Lorne, look up Deluxe for top name brands in apparel on the Great Ocean Road. Deluxe has a range of high quality, luxury fashion items....


The Happy Runner

The Happy Runner is a running, fitness and lifestyle destination. Warm up to cool down, the Happy Runner have all your running needs covered. They...

Art & design

Mabel & Me, On The Road

Mabel & Me, On The Road offers unique regionally designed graphic products. Inspired by the owners lives, as well as abroad with a touch of vintage...


Anglesea Surf Centre

The Anglesea Surf Centre is situated in the heart of the Surfcoast, ten minutes from the surf capital of Torquay and twenty minutes from the popular...


Down Under Ugg Boots

Down Under Ugg Boots is the oldest ugg boot shop in the world and has an extensive range of UGG Boots available. Down under Ugg boots are your...


Pombo Mart Antique, Cafe & Gift Centre

Antique, Gift Centre and Cafe located in the iconic, historic sheds on the Princes Highway between Camperdown and Colac have been renovated to...


Torquay Tackle & Sports

Located in Torquay on the Surfcoast, at the beginning of the Great Ocean Road, Torquay Tackle and Sports is your local provider of fishing tackle,...


Warrnambool Independent Traders Market

Warrnambool Independent Traders Market has over 40 individual stallholders offering a wide variety of affordable, quality new and used items, it is...


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Great Ocean Road


Dose up on surf culture at Torquay, the start of the Great Ocean Road, home to Bells Beach and birthplace of iconic brands Rip Curl and Quicksilver.

Food & wine

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Tempt your tastebuds in the Great Ocean Road region with a fine selection of freshly caught seafood, gourmet cheeses and luscious hand-picked berries.

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Journey to the far south-west corner of Victoria and taste local favourites from the Henty wine region such as riesling, pinot noir and chardonnay.

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Wonder at some of the most beautiful natural attractions in Australia, ancient rainforests and abundant local wildlife in the Great Ocean Road region.