Obus, Melbourne, Victoria, Australia
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Fashion

Track down the components of a very Melbourne look by venturing down laneways and into pop-ups and sleek boutiques of the city's most original and creative designers.

Many of the local designers that now boast Australian and international reputations have maintained their CBD and inner-city shopfronts, and the city is a revolving door of emerging talents and established names.

You'll find your no-nonsense basics and more intrepid pieces in boutiques in Fitzroy, Collingwood, Northcote, Armadale, Prahran and St Kilda, as well as in city laneways and the new breed of shopping centre. Hit the jackpot in stores like Lupa, which stocks the best of the best of exclusively locally-made threads.

Fashion, Melbourne style

Claude Maus, Melbourne, Victoria, Australia. Credit: Ben King

Claude Maus

Define inner-city Melbourne style with black, layered jersey, stretch denim and perforated leather. This flagship store echoes the brand's sinister cool.

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Leonard Street, Melbourne, Victoria, Australia

Leonard Street

Wear the mark of a Melbourne girl in the form of Leonard Street's feminine designs, oozing a slouchy 1980s lilt and loads of sophisticated cool.

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Alphaville, Melbourne, Victoria, Australia

Alphaville

Get your Jean-Luc Godard on with Alpha60, Australia's most consistent range of smart-looking clothes for smart-looking people. Be the alpha of the pack.

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Gorman Emporium, Level 2 Shop 46, 269/275-321 Lonsdale Street, Melbourne, Victoria, Australia

Gorman

Build a look that's perfect for any occasion while displaying a distinctly Melbourne hue from the range of offbeat designs by local label Gorman.

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Lupa, Melbourne, Australia

Lupa Fitzroy

Join forces with Lupa in its mission to keep Melbourne's textile industry thriving, by committing to wearing the most stylish locally made threads.

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Scanlan Theodore store Armadale, Melbourne, Victoria, Australia

Scanlan Theodore

Be assured of a classic every time when you choose Scanlan Theodore, a much-revered label that's defined Melbourne style for almost three decades.

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Obus, Melbourne, Victoria, Australia

Obus

Drench yourself in colour, and dresses, coats and pants, at this distillery of cutting-edge fashion. In fashion's lottery, Obus is the golden ticket.

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The Signet Bureau, Fitzroy, Victoria, Australia

The Signet Bureau

Admire this striking gallery space with its web of steel trusses and fine hooks from which vibrant clothing and shoe designs hang, bringing it to life.

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Life with Bird, Melbourne, Victoria, Australia

LIFEwithBIRD

Slip into ultra modern, ultra chic clothing and accesories by Melbourne designer duo Bridget McCall and Nicholas Van Messner. Think modern classics.

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Lupa, Northcote, Victoria, Australia

Lupa

Embrace your inner she-wolf and get behind Lupa's admirable aims to reject disposable fashion in favour of local style. You'll look good, to boot.

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Limedrop, Melbourne, Victoria, Australia

Limedrop

View life through rainbow-coloured glasses at Limedrop, and fill your wardrobe with the signature brightly coloured, beautifully textured womenswear.

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