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International Insights: Japan and Korea

03 9869 2444

4 May 2017

Whether you are a tourism operator or part of the broader visitor economy, expert presenter Richard Beere, will guide you through the latest visitor statistics, opportunities to engage with key operators in the market, and practical advice on what you need to do to welcome and satisfy guests from Japan and Korea.

The workshop will cover the following valuable insights for the Japan and Korea markets:

Market Prioritising: Should I be in this market?

Visitor profiling: Who are these visitors and what are they looking for?

Market segments: Which areas of those markets should I focus on?

Sales and Marketing: How do I promote, distribute and sell my product to them?

Product tailoring: How do I make my product relevant to them?

Richard Beere is the managing director of Fastrak Asian Solutions, a company established in 2011 to help Australian organisations build business with Asia.

His career has been tourism focused, involving eight years with Tourism Victoria in various Australian capital cities; and 23 years with Tourism Australia, where he held regional management positions within Asia and the USA.

Content: Destination Melbourne

Price & booking


Type Entry cost
$180 per session or $320 for both sessions. Lunch is provided for those doing both sessions.
$180.00 - $320.00

More info

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  • Car park
  • Conference/convention facilities
  • Non smoking establishment
  • Public toilet

  • Suitable for guests with sufficient mobility to climb two or three steps, but would benefit from fixtures and fittings to aid balance
  • Suitable for guests who depend on the use of a wheelchair in a seated position at all times