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The Melbourne LIVE Tourism Forum returns in 2017 for its second year, bringing the concepts of leadership, innovation and the visitor experience to the fore once again under the core theme of think about it. This year’s theme urges you to ‘think about it’:Think about how you can become a smart and innovative leader.Think about the benefits to your bottom line from energy and resource efficiency.Think about how you can preserve authentic experiences.Think about how to develop resilience strategies and sustain growth.Think about tourism’s impact on the destination and the community.Signe Jungersted, from Wonderful Copenhagen, giving a detailed overview of their latest tourism strategy: 'The End of Tourism, as we know it.'Dr. Jason Fox providing inspiration on venturing beyond the default in order to become a smart leader. John Dee giving practical advice on how you can improve your bottom line to deliver more with less and Marcus Westbury uncovering the advantages of activating heritage buildings to create innovative, unconventional and successful cultural projects.