Wear Melbourne with pride. Track down the components of a very Melbourne look by venturing down laneways and into pop-ups and sleek boutiques of the city's most original and creative designers.
From Melbourne-based luxury designers to established identities and up and coming names, the output of the city's fashion stars is taking the world by storm. A veritable army of creative people are busy at work crafting one-of-a-kind pieces, including local street wear and catwalk fashion, handmade jewellery, homewares and kids' stuff that emphasise community, homegrown production and sustainability.
Laneways and inner-city secrets
You'll find your no-nonsense basics and more intrepid pieces in boutiques in Fitzroy, Collingwood, Northcote, Armadale, Prahran and St Kilda, as well as in city laneways and the new breed of shopping centre. Hit the jackpot in stores like Lupa, which stocks the best of the best of exclusively locally-made threads.
Your local couturiers
If you're the type who prefers to buy clothes 'by appointment' only, Melbourne has its fair share of couturiers whose phone numbers you'll want on speed dial. Keep names like Yeojin Bae, J'Aton and Gwendolynne in mind for when that special occasion arises.
Discover exactly why 'made in Melbourne' means made with love.