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Overview

Fashion

Wear Melbourne with pride. Track down the components of a very Melbourne look by venturing down laneways and into pop-ups and sleek boutiques of the city's most original and creative designers.

One-of-a-kind Melbourne

From Melbourne-based luxury designers to established identities and up and coming names, the output of the city's fashion stars is taking the world by storm. A veritable army of creative people are busy at work crafting one-of-a-kind pieces, including local street wear and catwalk fashion, handmade jewellery, homewares and kids' stuff that emphasise community, homegrown production and sustainability.

Laneways and inner-city secrets

You'll find your no-nonsense basics and more intrepid pieces in boutiques in Fitzroy, Collingwood, Northcote, Armadale, Prahran and St Kilda, as well as in city laneways and the new breed of shopping centre. Hit the jackpot in stores like Lupa, which stocks the best of the best of exclusively locally-made threads.

Your local couturiers

If you're the type who prefers to buy clothes 'by appointment' only, Melbourne has its fair share of couturiers whose phone numbers you'll want on speed dial. Keep names like Yeojin Bae, J'Aton and Gwendolynne in mind for when that special occasion arises.

Discover exactly why 'made in Melbourne' means made with love.

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Melbourne designers

Fashion

Fashion

Blonde Venus

Designer Marietta Marlow produces designs blending new and vintage textiles to achieve a look that is at once contemporary and timeless.

Fashion

Captains of Industry

Get a haircut and have a coffee all while getting measured for a bespoke suit. This is a one-stop shop for real gentleman. Grandfather would approve.

Fashion

The Signet Bureau

Admire this striking gallery space with its web of steel trusses and fine hooks from which vibrant clothing and shoe designs hang, bringing it to life.

Fashion

Godwin Charli

Get a decidedly up to the minute look from Godwin Charli's men's and women's suiting and accessories handcrafted in Melbourne.

Fashion

Obus

Drench yourself in colour, and dresses, coats and pants, at this distillery of cutting edge fashion. In fashion's lottery, Obus is the golden ticket.

Fashion

Scanlan Theodore

Be assured of a classic every time when you choose Scanlan Theodore, a much-revered label that's defined Melbourne style for almost three decades.

Fashion

Lady Petrova

Find quirky ethereal and elegant bespoke creations that are equally functional and feminine at this super cute fashion boutique behind Flinders Lane.

Fashion

LIFEwithBIRD

Slip into ultra modern, ultra chic clothing and accesories by Melbourne designer duo Bridget McCall and Nicholas Van Messner. Think modern classics.

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Melbourne casual

Fashion

Fashion

Kinki Gerlinki

Dress up in playful, elegant vintage and understated eccentric style from quirky Melbourne designers who use an array of fabrics from Asia and Europe.

Fashion

Leonard St.

Wear the mark of a Melbourne girl in the form of Leonard Street's feminine designs, oozing a slouchy 1980s lilt and loads of sophisticated cool.

Fashion

Alphaville

Get your Jean-Luc Godard on with Alpha60, Australia's most consistent range of smart-looking clothes for smart-looking people. Be the alpha of the pack.

Fashion

Tiffany Treloar

Visit Tiffany Treloar's boutique for a unique fashion experience which captures hints of Melbourne and Regional Victoria in vivid colour. Fashion for...

Fashion

Limedrop

View life through rainbow-coloured glasses at Limedrop, and fill your wardrobe with the signature brightly coloured, beautifully textured womenswear.

Fashion

Gorman

Build a look that's perfect for any occasion while displaying a distinctly Melbourne hue from the range of offbeat designs by local label Gorman.

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Up and coming Melbourne

Fashion

Fashion

Kuwaii

Feel the magnetic pull down Cathedral Arcade towards Kuwaii's flagship store, and spoil yourself with timeless, elegant, and beautiful womenswear.

Fashion

TETTMAN.DOUST

Experience the sensation of wearing TETTMAN.DOUST's exceptionally tailored designs, featuring hand-worked beadings and luxurious natural fabrics.

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Shopping strips

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Food and wine

Melbourne is a melting pot of cultures, a fact reflected in its restaurants, cafes, bistros and bars. Feast on a dizzying spread of the world's great cuisines.

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Shopping centres

Explore Melbourne's major department stores and shopping centres for the best choice of fashion, homewares, toys and electrical – all in one spot.

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Global fashion

With the biggest brands choosing Melbourne as their first Australian outpost, you can snap up the most coveted items in international fashion.

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Men's fashion

Men in Melbourne are coiffed, coutured and well turned out thanks to a growing selection of gentlemen's outfitters and all-round sartorial saviours.