Obus, Melbourne, Victoria, Australia
Show map


Wear Melbourne with pride. Track down the components of a very Melbourne look by venturing down laneways and into pop-ups and sleek boutiques of the city's most original and creative designers.

One-of-a-kind Melbourne
From Melbourne-based luxury designers to established identities and up and coming names, the output of the city's fashion stars is taking the world by storm. A veritable army of creative people are busy at work crafting one-of-a-kind pieces, including local street wear and catwalk fashion, handmade jewellery, homewares and kids' stuff that emphasise community, homegrown production and sustainability.

Laneways and inner-city secrets
You'll find your no-nonsense basics and more intrepid pieces in boutiques in Fitzroy, Collingwood, Northcote, Armadale, Prahran and St Kilda, as well as in city laneways and the new breed of shopping centre. Hit the jackpot in stores like Lupa, which stocks the best of the best of exclusively locally-made threads.

Your local couturiers
If you're the type who prefers to buy clothes 'by appointment' only, Melbourne has its fair share of couturiers whose phone numbers you'll want on speed dial. Keep names like Yeojin Bae, J'Aton and Gwendolynne in mind for when that special occasion arises.

Discover exactly why 'made in Melbourne' means made with love.

Melbourne designer

Obus, Melbourne, Victoria, Australia


Drench yourself in colour, and dresses, coats and pants, at this distillery of cutting-edge fashion. In fashion's lottery, Obus is the golden ticket.

Read more | Show on map

Life with Bird, Melbourne, Victoria, Australia


Slip into ultra modern, ultra chic clothing and accesories by Melbourne designer duo Bridget McCall and Nicholas Van Messner. Think modern classics.

Read more | Show on map

The Signet Bureau, Fitzroy, Victoria, Australia

The Signet Bureau

Admire this striking gallery space with its web of steel trusses and fine hooks from which vibrant clothing and shoe designs hang, bringing it to life.

Read more | Show on map

Godwin Charli, Melbourne, Victoria, Australia

Godwin Charli

Get a decidedly up to the minute look from Godwin Charli's men's and women's suiting and accessories handcrafted in Melbourne.

Read more | Show on map

Scanlan Theodore store Armadale, Melbourne, Victoria, Australia

Scanlan Theodore

Be assured of a classic every time when you choose Scanlan Theodore, a much-revered label that's defined Melbourne style for almost three decades.

Read more | Show on map

Captains of Industry, Melbourne, Victoria, Australia

Captains of Industry

Get a haircut and have a coffee all while getting measured for a bespoke suit. This is a one-stop shop for real gentleman. Grandfather would approve.

Read more | Show on map

Melbourne casual

Limedrop, Melbourne, Victoria, Australia


View life through rainbow-coloured glasses at Limedrop, and fill your wardrobe with the signature brightly coloured, beautifully textured womenswear.

Read more | Show on map

Bul, Melbourne, Victoria, Australia


Waft through summer in classic undersated elegance with these carefree threads - cable scarves, slinky cardigans, faded floral dresses and swimsuits.

Read more | Show on map

Claude Maus, Melbourne, Victoria, Australia. Credit: Ben King

Claude Maus

Define inner-city Melbourne style with black, layered jersey, stretch denim and perforated leather. This flagship store echoes the brand's sinister cool.

Read more | Show on map

Alphaville, Melbourne, Victoria, Australia


Get your Jean-Luc Godard on with Alpha60, Australia's most consistent range of smart-looking clothes for smart-looking people. Be the alpha of the pack.

Read more | Show on map

Leonard Street, Melbourne, Victoria, Australia

Leonard St.

Wear the mark of a Melbourne girl in the form of Leonard Street's feminine designs, oozing a slouchy 1980s lilt and loads of sophisticated cool.

Read more | Show on map

Lupa, Melbourne, Australia

Lupa Fitzroy

Join forces with Lupa in its mission to keep Melbourne's textile industry thriving, by committing to wearing the most stylish locally made threads.

Read more | Show on map

Gorman Emporium, Level 2 Shop 46, 269/275-321 Lonsdale Street, Melbourne, Victoria, Australia


Build a look that's perfect for any occasion while displaying a distinctly Melbourne hue from the range of offbeat designs by local label Gorman.

Read more | Show on map

Up and coming Melbourne

Kuwaii, Melbourne, Victoria, Australia


Feel the magnetic pull down Cathedral Arcade towards Kuwaii's flagship store, and spoil yourself with timeless, elegant, and beautiful womenswear.

Read more | Show on map

Tettman Doust, Melbourne, Victoria, Australia


Experience the sensation of wearing TETTMAN.DOUST's exceptionally tailored designs, featuring hand-worked beadings and luxurious natural fabrics.

Read more | Show on map

Shopping tours

Shopping strips