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The crew behind Mr Simple don't subscribe to world-weary tropes. Proudly in the business of making life easy, they have created a popular men's clothing empire along the way. Reluctant shoppers and logo-shunning types are the key audience for this line of chinos, shorts, tees and supplementary accessories. It's simple in a good way gear, as in clean lines, classic cuts, quality fabrics like organic cotton, hemp and linen and a subtle nod to fashion trends.
Also at Emporium, Melbourne Central and Collingwood.