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Global fashion

With some of the biggest names in global fashion choosing Melbourne as their first Australian outpost, the city offers endless opportunities for snapping up both popular and coveted international labels. Overseas juggernauts Zara, Cos and Topshop have all swept onto the scene with sleek city stores, while Swedish giant H&M has transformed the historic GPO building in Bourke Street. Cutting-edge Emporium has changed the face of shopping in Melbourne with its roll call of international brands and labels. Flagship stores of the world’s most revered luxury brands line the northern ‘Paris end’ stretch of Collins Street, sitting alongside boutique fashion houses and international couturiers housed in stunning heritage buildings.

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Global collections

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Assin

Descend to this basement boutique housing an elite stable of labels including Watanabe and Westwood.

Chadstone - The Fashion Capital

Chadstone – The Fashion Capital is the southern hemisphere’s largest shopping centre and a...

Emporium Melbourne

<p>Emporium Melbourne is home to a shopping tote brimming with Australian-firsts, like everyday favourites like UNIQLO, Zoo York and the Waiting Room by Dr Denim, plus long-awaited global identities including Michael Kors, Kate Spade, Marc Cain, Brooks Brothers and FREYWILLE.</p> <br />

Melbourne's GPO

Step into Melbourne's GPO, where colonnades and cafes wrap around Australia's first H&M store.

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Global couture

Bally

<p>Picture yourself in timeless Bally footwear, then make the dream a reality in the luxury leather label's Melbourne boutique, fittingly tucked in between other high-end emporia in the 'Paris end' of Collins Street.</p>

Chanel

<p>Chanel's glamourous Flinders Lane flagship address certainly befits the revered French design house, featuring two impeccably designed levels devoted to the highly coveted accessories and ready-to-wear items.</p>

Dolce & Gabbana

<p>Throw minimalism out the window when you enter Dolce &amp; Gabbana's first Australian flagship store on Collins Street, full to the brim with the Italian beacon of opulence's signature garments and accessories. </p>

Gucci

<p>The instantly recognisable Italian luxury brand Gucci will soon dominate the 'Paris end' of Collins Street, with a vast boutique stocking everything from the label's leather goods, shoes, watches to ready-to-wear.</p>

Hermes

<p>The 'Paris end' of Collins Street is the address of choice for French luxury goods manufacturer Hermes, with a former bank the perfect venue for perusing the iconic bags, scarves and ready-to-wear.</p>

Ralph Lauren

<p>Look the part after kitting yourself out from head to toe in Ralph Lauren at the Collins Street boutique, which features the city's widest range of the US label's menswear and womenswear, accessories and footwear.</p>

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