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Alice Euphemia

Attraction
 
Address
Shop 6, Catherdral Aracde
37 Swanston St
Melbourne VIC 3000
Phone
03 9650 4300

Skating along fashion’s serrated edge; Alice Euphemia championed local labels long before it became de rigueur. A staunch supporter of the pan-Tasman aesthetic, the boutique only stocks locally made Australian and NZ labels. Around 80 clothing and accessory designers are given some well-deserved exposure and their lines are unapologetically original. Obus, Ammo and Mien are just a few of the labels that will cause you and your cash to part company. Meanwhile, the cabinets of contemporary jewellery attract their fair share of fingerprints – the skull & cross-bone cameo brooches are an ironic take on the Victorian classic. M.PADULA

 


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