Madam Virtue & Co.

One could easily be fooled into believing that once you’ve reached Madam Virtue & Co. in Melbourne, you’ve stepped into the very heart of a fashionable Parisian arrondisement.

This boutique is unique in style and character with an incredible repertoire of designer names of first order: Antonio Marras, Comme des Garçons, Issey Miyake, Louis Vuitton, Marc Jacobs, Dolce & Gabbana, Moschino, Roberto Cavalli, Emilio Pucci and too many to list. Madam Virtue & Co. sources and imports directly from Europe and all over the world a unique selection of new and vintage womens wear and accessories at prices and sizes to fit everyone.

Owned by an international conference interpreter/designer who travels the world to hand pick everything you see in the shop, Madam Virtue & Co. is the new secret Melbourne has been hiding only too well until recently but as so many in the fashion industry are now discovering, a visit to this amazing establishment is after all ‘de rigueur’.

This store is frequently visited by those in the know and it would not be uncommon to 'discreetly' bump into a famous face or two. Stock, ambience and service are second to none - on the 'tout' Melbourne's must-do list!

 Visiting Melbourne without setting foot at Madam Virtue & Co. is like going to Paris without the Louvre ...