Loom demonstrations held daily
Welcome to the National Wool Museum
Education programs for all ages
On-site shop stocking quality woollen goods, gifts and souvenirs
Located in the heart of Geelong, close to the waterfront
Fun for kids and great for families
Craft demonstrations held regularly
The beautiful Manor House Rug, produced on-site on the Museum's 100 year old carpet loom
Shearing demonstrations available by prior arrangement

National Wool Museum

Address: 26 Moorabool Street, (Corner Moorabool and Brougham Streets), Geelong, Victoria 3220

Phone: 03 5272 4701  |  Fax: 03 5222 1118  

Email: nwminfo@geelongcity.vic.gov.au
Web: nwm.vic.gov.au

The National Wool Museum is housed in a beautifully restored 1872 bluestone wool store close to the vibrant new Waterfront Geelong.

The Museum is Australia's largest comprehensive museum of wool, showcasing the region's wool story from the sheep's back to the clothes rack and from the birth of the industry in the 1840's to its place in the world today.

Central to the Museum experience is the 1910 built Axminster Jacquard carpet loom. Daily demonstrations by the Museum's skilled carpet weavers show how the loom works, and at the same time produce the Museum's own Manor House Rug, available for purchase through the Museum Shop.

The Museum has two permanent galleries telling the Australian story of wool. The first, The Wool Harvest, looks at sheep farming and wool production. Exploring the pastoral aspect of wool in Australia, visitors can follow the path of the fleece through shearing, classing, wool pressing and dispatch. A recreated shearing shed and a film about shearing demonstrate what life in the shearing industry was like. Shearing demonstrations can be arranged for group bookings.

Gallery Two, From Fleece to Fabric, looks at the processing of wool into fabric and offers an insight into the people and processes involved in the textile industry. A sequential display of the machinery actually used in the process demonstrates the transformation of fleece to fabric.

The Museum also has an exciting annual calendar of temporary exhibitions and events. On the ground floor, the Museum Shop stocks a wide range of woollen products and unique local crafts while Denny's Kitchen offers great food, wines, coffee and cakes.

The Museum is fully wheel chair accessible and there are accessible parking spaces located directly in front of the Museum. Bus parking and group tours are also available.

Content: National Wool Museum


TypeValid fromValid toEntry cost($)




Group size is minimum 15 students and teachers and supervisors receive free entry.



Groups must be 15 or more paying entries. Tour guides and drivers receive free entry.



Provides entry for two adults and up to four children.





Accepted concession cards are: Carer Card, Commonwealth Seniors Card, Health Care Card, International Seniors Card, Overseas University Card, Pension Card, Student Card (Australian or International) and Veterans Affairs Card. Photo ID is required for all concession entry. Note: Visitors with a companion card are entitled to free entry when accompanying their care recipient, on presentation of their card at the counter.


Payment methods accepted

Cheque  EFTPOS  MasterCard  Traveller's Cheque  VISA Card 

Cancellation and booking policy

Cheque payment acceptable for group bookings only.

Local directions

The Museum is located at the corner of Moorabool and Brougham Streets in the heart of central Geelong, one block from the waterfront and a ten minute walk from the Geelong Railway Station. A free shuttle bus service operates daily between the Geelong Railway Station and the Museum, running every ten minutes during the summer months. Call for more information.


  • Coach parking
  • Conference/convention facilities
  • Access without assistance for the disabled
  • Parking for the disabled
  • Toilet facilities for the disabled
  • Guide
  • Public toilet
  • Restaurant - licensed
  • Shop
  • Visitor information centre


  • Art and craft
  • Lessons/tutorials
  • Shopping

Opening hours

The Museum Shop is open daily, however the Museum and Shop is closed Christmas Day, Boxing Day and Good Friday.

Monday to Friday
9:00am -5:00pm

Saturday and Sunday
10:00am -5:00pm


  • Cultural Tourism Industry Group
  • Museums Australia
  • Tourism Alliance Victoria

Disabled access

The Museum is fully wheelchair accessible and disabled parking is available in Brougham Street in front of the Museum. A wheelchair can be provided on request; bookings are advisable.

On the Web

How to get here

Great Ocean Road