Alice Euphemia, Melbourne, Victoria, Australia

Alice Euphemia

Address: Shop 6, Cathedral Arcade, 37 Swanston Street, Melbourne, Victoria 3000

Phone: 03 9650 4300  


This oh-so-hot-it-hurts boutique in Cathedral Arcade sets trends faster than you can say its name. Australia's hottest emerging designers sprout wings at Alice, delivering whole ranges as well as one-offs. Expect Romance Was Born, Antipodium, Ellery and hundreds more. Alice also runs designer residencies for those who don't want to leave.

Content: Tourism Victoria

How to get here