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The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, beauty, business and creative endeavour for everyone to enjoy. Established in 1997, the event stimulates and celebrates the Australian fashion industry whilst providing employment, networking and professional development opportunities for fashion, beauty, design, creative, marketing and retail industry professionals. A true feast for the senses, the Festival presents the most stylish week-long entertainment on offer including world-class runway shows featuring Australia's established and emerging designers, state-of-the-art production, beauty workshops, industry seminars, forums, live entertainment and much more. The Festival also offers premium tailored corporate entertainment packages and exclusive sponsorship opportunities that include unique experiential marketing and brand touch platforms. In 2016 the Festival will run from 7 to 13 March with a Cultural Program running in the lead up from 13 February.