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The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, beauty, business and creative endeavour for everyone to enjoy. Established in 1997, the event stimulates and celebrates the Australian fashion industry whilst providing employment, networking and professional development opportunities for fashion, beauty, design, creative, marketing and retail industry professionals. A true feast for the senses, the Festival presents the most stylish week-long entertainment on offer including world-class runway shows featuring Australia's established and emerging designers, state-of-the-art production, beauty workshops, industry seminars, forums, live entertainment and much more. The Festival also offers premium tailored corporate entertainment packages and exclusive sponsorship opportunities that include unique experiential marketing and brand touch platforms.
Do a modern version of "the block", a century-old form of cruising Melbourne's arcades that takes in cutting-edge artwork, fashion, music and design.
Make your way around Melbourne's 100-plus galleries, ranging from large public institutions to smaller commercial spaces and artist cooperatives.
Perch in a Brunswick Street bar and celebrate the way that sometimes the more things change, the more they stay the same in this bohemian enclave.
Keep your eyes peeled for Melbourne's striking modern and historic architecture, and see why the city has become a centre for contemporary design.