Lupa, Melbourne, Australia

Lupa Fitzroy

Address: 77 Smith Street, Fitzroy, Victoria 3065

Phone: 03 9415 1879  


You know you're a Lupa lady when you're realistic, interactive, innovative, and unique, topped off with a keen interest in supporting local fashion. You also look damn fine, thanks to Lupa. Lupa is not going to let the Melbourne textile industry go quietly into the night – all clothing found in the store is designed and made in a 10-kilometre radius from the bright and spacious Smith Street store, and new stock arrives weekly.

Content: Tourism Victoria

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