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Overview

Maffra

Enjoy a scenic drive along Maffra's tree-lined 19th century main street and stay a while to explore a town steeped in history.

Heritage town

Named after the town of Maffra in Portugal due to the fact that some early settlers had reportedly fought in Spain and Portugal during the Peninsula War. Maffra started to grow in 1862, when a punt conveyed hopeful miners along the Macalister River to the goldfields. During the 1890s a sugar beet industry started and operated until the weather and competition for labour from the dairying industry ended it after World War II.

Historic buildings

Visit the Beet Museum, which chronicles the early industry, as well as the cattle and dairying heritage of the district. Experience motoring history at the Gippsland Vehicle Collection, or take a stroll to see the town's original shop verandahs and grand homesteads such as the Duart.

Riverside recreation

Fish for seasonal trout along the Macalister and Thomson rivers, or travel north from Heyfield to Lake Glenmaggie for boating, waterskiing and camping. Visit Stratford Village on the Avon River for art and craft shops, antiques and bric a brac.

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Things to do

Maffra

Cafes

Cafe L'Attitude

Hit up this cafeteria-style eatery offering a range of meals to have in or takeaway, from pastries to hearty salads for lunch - a local favourite.

Four-wheel drive

The Pinnacles Four Wheel Drive

Pack your camera, as this two-day four-wheel drive tour is a photographer's delight along the Eagles Crest escarpment to the Pinnacles Fire Lookout.

Pubs

Briagolong Hotel

Look forward to something new every time you stop in for a meal at Briagolong Hotel, where the chef loves updating the menu with seasonal specials.

Museums

Maffra Sugar Beet Museum

The Maffra Sugar Beet Museum is housed primarily in the relocated office and weighbridge of the former Maffra Sugar Beet Factory, with an associated...

Restaurants

Duart Homestead

One of Maffra's loveliest destinations, the Duart Homestead is a beautiful destination perfect for a long Sunday lunch or a decadent high tea.

Museums

Gippsland Vehicle Collection

The Gippsland Vehicle Collection provides south east Australia with an outstanding rotating display of interesting vehicles including cars,...

Cycling

The Country Road Cycling Route

Starting and finishing at Maffra, this back road and mostly flat ride travels through farm land and passes through Newry, Heyfield and Tinamba.

Road trips

The country drive

Set out for a meandering drive through some postcard-perfect Victorian scenery and discover historically important towns on your way.

Cycling

Gippsland Plains Rail Trail

Cycle between Stratford and Traralgon on a high quality track, passing through lush dairy country with views of the Great Dividing Range.

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