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Make your way to the foothills of the Grampians and discover a vibrant and colourful town surrounded by inspiring natural attractions and rolling wineries. From the Grampians and Pyrenees wine regions and vast Grampians National Park to Mount Langi Ghiran and Mount Cole, Ararat's surrounding region is a wonderland for nature lovers, foodies and adventurers alike.

Nature awaits

Pack a picnic lunch and hit the walking trails at one of the many nearby parks and reserves. See wildlife in their natural habitat, visit Indigenous rock art sites and savour views across the plains from the top of granite cliffs and rocky outcrops. Keep the adventure going by camping out for a night or two and watch the stars light up the clear night sky.

A taste of things to come

A gateway to the Grampians and Pyrenees wine regions, Ararat is the perfect base to set up for a winery road trip. Cruise from cellar door to cellar door and while you're on the road, be sure to check out the many cafes, provedores and restaurants, serving up fresh local produce and gourmet treats. 

Golden origins

Travel back in time to Australia's golden era and learn about the experiences of Chinese miners at the Gum San Chinese Heritage Centre. Ararat's rich gold rush history was unique in that it was the only town in Australia founded and developed by Chinese migrants.

Grab a guide from the Ararat & Grampians Visitor Information Centre and take a self-guided tour around the town's iconic landmarks. Delve into the haunting past of J Ward, a bluestone jail which once housed Victoria's criminally insane and extend your stay with a spooky tour of Aradale, the country's largest abandoned psychiatric asylum.

Creative buzz

Stop by the Ararat Regional Art Gallery and see the extensive range of contemporary textile and fibre art collections. After checking out the artworks, take a stroll and marvel at the art deco building, complemented by the surrounding Victorian architecture.

Time your visit to coincide with the annual Jailhouse Rock Festival. The rock and roll festival attracts acts from around Australia and visitors flock in each year to celebrate all things 50s and 60s, from vintage cars to rockabilly music and fashion.

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Things to do


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Art galleries

Ararat Regional Art Gallery

Ararat Gallery is renowned for its collection of contemporary fibre and textile art, one of only two such collections in Australian regional galleries.


Mount Langi Ghiran

Try a tipple from one of Australia's most acclaimed producers of shiraz and enjoy spectacular views of Mount Langi Ghiran from the cellar door.

Gold rush history

Gum San Chinese Heritage

Unearth the critical and quirky contributions of the Chinese miners who came to the Victorian goldfields in the 1850s, through interactive exhibits.

Parks & gardens

Alexandra Gardens

Amble through the Alexandra Gardens to discover the fernery and waterfall, orchid glasshouse, Alexandra Lake and Japanese Island. From mid-December...

Road trips & itineraries

East Grampians scenic route

Take in the magnificent views of the Grampians National Park and explore the towns of Ararat, Moyston, Halls Gap, Stawell and Great Western.

Walking & hiking

Beeripmo Walk

The Beeripmo Walk is a two-day walk for novice walkers. It winds its way through Mount Cole State Forest, through tall gatherings of Victorian blue gum.


Nearby wineries


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Nature & wildlife

National parks and reserves

Be spellbound by the stunning beauty of the Grampians region's parks, renowned for their rugged mountains, wildlife and colourful wildflower displays.

Things to do

History and heritage

Dig down into the ancient, rugged landscape of the Grampians region and uncover a rich history, from Aboriginal rock art to European exploration.



Cheer on the fastest in the famous Stawell Gift running race, and stay around to discover more about the town's gold rush and Aboriginal histories.


Art and culture

Travel through mountains, open plains, and the forests and flora of the Grampians and soak up the sights that have inspired generations of artists.