Overview

Global fashion

With some of the biggest names in global fashion choosing Melbourne as their first Australian outpost, the city offers endless opportunities for snapping up both popular and coveted international labels. Overseas juggernauts Zara, Cos and Topshop have all swept onto the scene with sleek city stores, while Swedish giant H&M has transformed the historic GPO building in Bourke Street. Cutting-edge Emporium has changed the face of shopping in Melbourne with its roll call of international brands and labels. Flagship stores of the world’s most revered luxury brands line the northern ‘Paris end’ stretch of Collins Street, sitting alongside boutique fashion houses and international couturiers housed in stunning heritage buildings.

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