It can be hard to choose between global fashion or local labels, boulevard chic or laneway cool, but thanks to Collins Street and its parallel sibling, Little Collins Street, you've got the best of both worlds.
You may know Collins Street for its designer stores and heritage buildings, five-star hotels, private clubs and exclusive jewellers.
The 'top end' is known to locals as the 'Paris End'. Head in this direction for flagship stores by Dior, Burberry, Chanel, Giorgio Armani, Versace, Louis Vuitton, Hermes, Fendi and Bvlgari.
Stroll west for the twinkle of Tiffany & Co., and for more international brands at St. Collins Lane.
Add something local to your designer outfit. Head to Little Collins Street and Howey Place for haute couture, hip culture, and clothes by Melbourne's most interesting designers.
Gents will find sartorial splendour in stores along the stretch between Swanston and Russell Streets.