Track down the pieces of a 'very Melbourne' look for your wardrobe. Explore shops big and small, pop-ups and sleek boutiques, showcasing original and creative fashion from Melbourne and beyond.
Find favourite designers, big labels and niche fashion in elegant Victorian-era arcacdes, department stores, laneways and high streets.
Our indie fashion game is strong – with independent brands and fascinating shops in lovely Melbourne spaces, from the city to our distinctive neighbourhoods. There's shopping strips to browse and boutique collections in easy-to-find fashion hubs.
Melbourne's your magic wardrobe for a fashion fix.